River is a unique boutique, full of the breeze and easy-going nature of the beach nearby but with the jumpy guitar riffs and edgy brands that represent its owner and staff. River’s choice of apparel is inspired by the casual southern California surf and skate lifestyle.

River is just a couple of blocks and just minutes from the rolling waves and palm trees of the PB boardwalk. With a rich history of surf and skate, many pro-surfers and skaters have called this vivid community their home; host to X-Games, MTV Spring Break and The Real World San Diego, PB has garnered a swell of reputation and fun-loving people. If you’ve never been to San Diego, we welcome you with open arms and doors. Whether you stop in online or in person, put on some flip-flops and kick back as you experience things the River way.